Join with Bông Lúa at the 2024 Ho Chi Minh City Ginseng, Aromatics, and Medicinal Herbs Festival
Ho Chi Minh City – from May 24 to 26, 2024, Bông Lúa CO., LTD (Bông Lúa Food) participated in the Ho Chi Minh City Ginseng, Aromatics, and Medicinal Herbs Festival – a special event aimed at honoring and developing the ginseng, aromatic, and medicinal herb industries in Vietnam. This event is not only an opportunity to showcase products but also a venue for knowledge exchange, business networking, and reaching potential customers both domestically and internationally.
For the first time participating in the Ho Chi Minh City Ginseng, Aromatics, and Medicinal Herbs Festival 2024 – a vibrant international trade event. This year’s festival brought together hundreds of booths from all regions of Vietnam, however, Bông Lúa Food’s booth, with its sophisticated design and high-quality YUM YUM product collection, attracted special attention from visitors, industry experts, and investors looking for opportunities in the medicinal herbs and food sectors. This event is not only an opportunity for Bông Lúa Food to expand its market but also to assert its position in the industry.
Highlights of Bông Lúa Food at the Event
Featured Product Display: Bông Lúa Food’s booth attracted a large number of visitors thanks to its carefully selected display of traditional dried Vietnamese noodle products, including a healthy product line such as Purple Sweet Potato, Brown Rice, and Vegetables, known for their health benefits and effectiveness in weight loss and fitness maintenance. The booth’s striking design and scientifically presented, easy-to-understand product information increased visitor interest.
Strategic product experience: During the event, Bông Lúa Food introduced and offered experiences with the company’s key products. The purpose was to invite visitors and potential partners to experience the quality, provide feedback, and receive complimentary product gifts. This is how Bông Lúa Food delivers health value to consumers. Additionally, during the experience, many customers expressed their fondness for the flavor and packaging design of the YUM YUM product, and took commemorative photos at the Bông Lúa Food booth.
Connecting with Potential Businesses: The final day of the festival marked an important opportunity for Bông Lúa Food as the company organized lively meetings and discussions with potential distributors, manufacturers, and retailers. This event not only expanded business relationships for Bông Lúa Food but also contributed to the development of the Vietnamese food and agricultural sector.
Ms. Giang Thi Kim Chi – CEO of Bông Lúa Food stated: “YUM YUM is the result of a long research and development process, aimed at providing consumers with clean, nutritious, and convenient food products. This product is made from natural ingredients, contains no preservatives, and aligns with modern consumption trends focused on health and sustainability.”
Ms. Chi further stated that Bông Lúa continuously strives in innovation and product improvement, aiming to meet the increasingly high market demands for quality and convenience. The company’s main strategy is to offer the best products at reasonable prices, making it easy for customers to choose.
“Introducing the ‘YUM YUM’ product line at the International Ginseng & Herbs Festival is a significant step forward for our company. This event is not only an opportunity to widely introduce our brand Bông Lúa’s products that use sustainable and environmentally friendly raw materials to consumers and potential domestic partners, but it also helps us expand our market and reach new international customers”, Ms. Chi affirmed.
Overview of Bông Lúa Food
Established in 2023, Bông Lúa Food embodies the core values and mission to help consumers “Savor each meal, thrive every day’s reel”. The ‘YUM YUM’ products from Bông Lúa Food not only focus on quality but also meet the needs of modern consumers for a healthy, sustainable, and environmentally friendly diet. We are proud to bring to the market innovative products that harmoniously combine nutrition and flavor, contributing to the health and satisfaction of our customers.
The YUM YUM products are fully certified according to international standards such as FDA, Halal, ISO: 22000, and so on. This is a guarantee of our commitment to ensuring consumers can be completely confident in the quality that Bông Lúa provides. The products are packaged compact, convenient for use and preservation.
